Head &
Shoulders
Head & Shoulders is an already established global brand with a foothold in 30 countries on four continents. To us, Head & Shoulders is a relationship built on work and on always having creative solutions to their challenges.
A strong development team who keeps the brand impeccable
We are one of P&G’s five Digital Delivery Agencies. It’s a capable group of developers that doesn’t spare any effort in their work.
Company executives were happy with our previous work on Braun and the Modern Web project. Braun’s near-zero errors, outstanding deployment system, and perfect speed scores won us the Head & Shoulders account.
We built the master P&G website that was replicated for the USA, CANADA and Brazil.
Rebuilt from bare-bones
Head & Shoulders switched from Sitecore to Modern Web and Contentful CMS to meet the requirements of the P&G development team.
The company has a large digital ecosystem and a global presence. They benefit from simplicity of deployment and strong 3rd party resource integration, which is where Contentful outperforms Sitecore CMS.
We scraped the original website for its content and imported it into the new Contentful content management system.
Playing with blocks to rebuild the site on a whim
We developed the new website components to allow a great deal of reconfiguration. Behind the website stands a module-based library that makes it easy to create new pages following brand guidelines.
The number of individual components is very low, but the arrangements and variations the dev team can create are almost endless.
Eliminating the grind from the future workflow
When developers need to make a change, they no longer deal with all the scraps and components individually. They instead go to one master location, and changes will reverberate across the platform.
This type of automation doesn’t just cut your development time in half. It simply makes the creative changes realistically worthwhile.
Powered by cutting-edge, productive tech
Our objective was to give the client’s team the right tools to easily maintain and deploy features (continuous development vs. periodic tear-the-walls-down renovations).
We used the react next.js framework, which gave us flexible building blocks for fast deployment.
Contentful Headless CMS allows the team to make design changes without affecting the content.
Price Spider implementation collects consumer shopping insights and gives the company in-depth analytics.
Google tag manager, google optimize and analytics make it possible for our client to gather insights and understand customer behavior.
Thinking outside the toy box
Companies the size of Head & Shoulders adopt innovation fast. An online profile that is outdated hurts a brand’s reputation. It also wastes resources: it requires more maintenance, breaks down more and grants the team less creative freedom. The bigger the company, the greater the loss. This is not a company on a playground. This is a company constantly in a race with itself.
We were part of a great process. We are happy to have worked on a challenge that got us to problem-solve, think creatively and use the best resources.
